Marketing (ISEC Program)

The program falls under the field of Management, is a Bachelor's degree program with a duration of four years, and awards a Bachelor of Management degree.

Core Courses

Principles of Management, Principles of Microeconomics, Marketing, Consumer Behavior, Market Research, Service Marketing, Data Analysis and Statistical Software, Online Marketing, Brand Management, Sales Management, Global Marketing, Advertising and Promotion Management, Social Media Marketing, Critical Thinking, Cross-Cultural Communication, etc.  

Career Prospects

Graduates mainly find employment in medium and large commercial and financial enterprises, both domestic and foreign, in roles such as market research, marketing planning, advertising planning, brand operations, and marketing management. They may also work in internet companies, big data firms, handling tasks related to new media operations, data analysis, market analysis, and digital operations.